'How we look' and 'How we think' guidelines - Spreads
How has then brand been applied?
Examples of how the brand has been taken and applied by various other companies. I wanted to show these to demonstrate the brands integrity and flexibility across various touch points, even though I was never involved in the design of the website or iPhone app.
Website - Designed by Poke London
iPhone app - Designed by Skype's internal team
Work with Albion to creatively develop Skype’s creative personality and introduce guidelines for the usage of illustration (by Genevieve Glaucker) and photography for digital and offline touch-points and advertising.
Creative Director: Nick Darken
Art Direction / Design / Brand Development
Related Work:
Argos iPad App
Argos The Place to shop this Christmas
Scream iPhone App
No.1 Student Pub