Hello, I’m David, a pragmatic product leader who puts customer insight first to drive product innovation. I take a hands-on approach and build high-performing teams, launch new products and features, scale ventures and drive business growth.

I believe design is critical to business success.

Product principles and design methods

1. Begin and end with people

Learn from people and deliver products that are centred around their needs to inform the right decisions. Customer insights help deliver better outcomes.

2. Design local, think global

Design with an eye towards the future of the product. Value flexible and scalable design that can evolve and build towards a vision.

3. Less but better

Start small and focus; work in sprints to prioritise team efforts, iterate effectively and create experiences that address specific users’ needs.

4. Objective not subjective

Just because you like it, it doesn’t mean it works: use evidence not personal preference to deliver user experiences and drive success.

5. Feedback is fuel

Use qualitative and quantitative feedback from user testing and critiques to make informed, data-driven design decisions that deliver the right experience.

6. Beautiful and useable

First impressions do count and influence attitudes big or small. Create beautiful interfaces to drive momentum and build on our positive relationships with customers.

I’m passionate about measuring business impact using design metrics, learning from feedback, task completion rate, conversion rate, time and cost efficiencies to demonstrate business ROI.

Career history

Senior UX Leadership

2021 – 2023 – Leading Money Teams at Shopify to make commerce better for everyone.

NewDay Ltd
Head of Product Design

2019 – 2021 – NewDay is a credit card provider on a mission to help people be better with credit. 

Head of Digital Products, Experience Design

2018 – 2019 – Cognizant is an international consultancy of 265,000 employees with 52 offices worldwide, where I led the Cognizant UK and Ireland Experience design team.

Burrow Mortgages (Acquired)
Director of Product

2016 – 2018 – Acquired by Norland Capital (Announced June 2018)
Founding team – Passion Capital backed Fintech startup. Previously known as Dwell Mortgages, Burrow is a smarter way to get a mortgage.

Consultant / Freelancer
Director of Product, Head of Design, Director of Design, Product designer, UX, UI

2010 – 2016 – Working directly with clients, established brands, digital advertising agencies and startups. Advising through design, defining and realising product vision, prototyping, testing with users to find product market fit.

Senior designer

2008 – 2010 – Working in the Nokia design team across services and devices.


Product Design Lead / Strategy / Vision (Consulting)
Kin+Carta (The App Business)

The App Business is a technology consultancy specialising in app transformation and design. Worked on a number key accounts Ford Motors and News UK.

Experience Product design lead (Consulting)
eBay Inc

Consulted for eBay creating new products and ventures with the eBay Innovation Group. Launched eBay Hire – Professional services marketplace in London and San Francisco.

Product Design Lead / Strategy / Vision (Consulting) founders new startup. Lumi is a personalized news magazine using powerful data science to curate the latest news stories and videos based on your reading patterns, interests, Facebook friends and Twitter following.

Senior Product Design Lead / Creative Director (Consulting)

Hands on working along side the founders Andrey, Maxim, Sergey. Responsible for leading UX and UI to deliver new features and develop Badoo’s product on mobile and web. 

Digital Creative / Art Director (Consulting)
Apple / Media Arts Lab

Working on Apple advertising at Media Arts Lab. Launching new products and services working on both creative campaigns and digital campaigns for Apple.

Ventures & ideas

Loveflutter (Sunset)

Startup I co-founded Loveflutter with Daigo Smith. Loveflutter helps you meet people nearby and if you both like each other, send each other a message and send a great place to meet. 

TechCrunch –

Design decisions are business decisions.

© 2022 David Standen